YMCA UNIVERSITY
OF SCIENCE & TECHNOLOGY
FARIDABAD-121006
(Choice Based Credit System)
(Effective from the Academic Year
2016-2017 onwards)
M.A.(Journalism
and Mass Communication)
(Two YearFull
Time Programme)
Syllabus and
Scheme
YMCA University of Science & Technology,
Faridabad, Haryana
VISION
YMCA University of Science and Technology aspires to be a nationally and
internationally acclaimed leader in technical and higher education in all
spheres which transforms the life of students through integration of teaching,
research and character building.
MISSION
·
To contribute to
the development of science and technology by synthesizing teaching, research
and creative activities.
·
To provide an
enviable research environment and state-of-the art technological exposure to
its scholars.
·
To develop human
potential to its fullest extent and make them emerge as world class leaders in
their professions and enthuse them towards their social responsibilities.
YMCA University of Science & Technology,
Faridabad, Haryana
Humanities and Sciences Department
Vision:
A department that can
effectively harness its multidisciplinary strengths to create anacademically
stimulating atmosphere; evolving into a well-integrated system that synergizes
the efforts of its competent faculty towards imparting intellectual confidence
that aids comprehension and complements the spirit of inquiry. To orient the
students to the university ethos that aspires to put technology to the service
of society.
Mission:
● Do spadework to create well-rounded individuals ready to comprehend
the technical challenges offered in the area of specialization.
● To counsel the students so that the roadmap becomes clearer to them
and they have the zest to turn the blueprint of their careers into a material
reality.
● To encourage critical thinking and develop their research acumen by
aiding the nascent spirit for scientific exploration.
● Help them take economic, social, legal and political considerations
when visualizing the role of technology in improving quality of life.
● To infuse intellectual audacity that makes them take bold initiatives
to venture into alternative methods and modes to achieve technological
breakthroughs.
PG Programme in Journalism and Mass
Communication
Course Objective: To equip students to develop their own short productions. These must
possess considerable market-value or social significance. One major project and
at least three minor projects to be undertaken apart from lab work to acquire
skills related to media and media editing. Also, to impart basic skills and
knowledge that helps students to confidently execute popular performances in
their chosen genres.
Programme Outcome:
·
The students learn competencies and skills required by the media world.
·
They will be well-integrated in the industry being industry-ready at the
outset.
·
The students would have acquired great confidence by the end of the
course, having had hands-on experience with media softwares, intensive training
in Media writing, media exposure in journalistic writing through informal
internships and even experience in community outreach programmes.
|
Academic Year I:
Semester-I& Semester-II
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||||||||||
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Semester-I
|
||||||||||
|
|
Course Code
|
Course Title
|
Credit
|
L
|
T
|
P
|
End –semester
Examination
|
Internal Assessment
|
Total
|
Category Code
|
|
1.
|
JMC-101
|
Introduction to Media
&Communication
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
2.
|
JMC-102
|
Media Writing-I
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
3.
|
JMC-103
|
History of Journalism
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
4.
|
JMC-104
|
Development
Communication
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
5.
|
JMC-105
|
Labs
|
10
|
0
|
0
|
20
|
100
|
50
|
150
|
DCC
|
|
6.
|
JMC-106
|
Minor Project
|
|
|
|
|
|
|
50
|
SEC
|
|
Total Marks
|
600
|
|
||||||||
|
Semester-II
|
||||||||||
|
|
Course Code
|
Course Title
|
Credit
|
L
|
T
|
P
|
End –semester
Examination
|
Internal Assessment
|
Total
|
Category Code
|
|
1.
|
JMC-201
|
Photography and Visual
Communication
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
2.
|
JMC-202
|
Media Writing-II
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
3.
|
JMC-203
|
TV & Video
Production
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
4.
|
JMC-204
|
Media Laws & Media
Ethics
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
5.
|
JMC-205
|
Labs
|
10
|
0
|
0
|
20
|
100
|
50
|
150
|
DCC
|
|
6.
|
JMC-206
|
Minor Project
|
|
|
|
|
|
|
50
|
SEC
|
|
7.
|
JMC-207
|
Personality Development
& Soft Skills (Mandatory Audit Course)
|
0
|
3
|
0
|
0
|
50
|
25
|
75
|
MAC
|
|
Total Marks
|
675
|
|
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Academic Year II:
Semester-III & IV
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Semester-III
|
||||||||||
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Course Code
|
Course Title
|
Credit
|
L
|
T
|
P
|
End
–semester Examination
|
Internal
Assessment
|
Total
|
Category
Code
|
|
1.
|
JMC-301
|
Communication
Research & Methodology
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
2.
|
JMC-302
|
Media Writing-III
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
3.
|
JMC-303
|
Media
Governance & Management
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
4.
|
JMC-304
|
Elective A1
or A2 (Discipline Electives)
A1:
Performance Media & Cultural Studies
A2: Travel
Writing & Documentary
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DEC
|
|
5.
|
JMC-305
|
Open
Elective Courses
|
3
|
3
|
0
|
0
|
50
|
25
|
75
|
OEC
|
|
6.
|
JMC-306
|
Labs
|
10
|
0
|
0
|
20
|
100
|
50
|
150
|
DCC
|
|
7.
|
JMC-307
|
Minor
Project
|
|
|
|
|
|
|
50
|
SEC
|
|
Total Marks
|
675
|
|
||||||||
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Semester IV
|
|
|
||||||||
|
|
Course Code
|
Course Title
|
Credit
|
L
|
T
|
P
|
End
–semester Examination
|
Internal
Assessment
|
Total
|
Category
Code
|
|
1.
|
JMC-401
|
Introduction
to Convergent Journalism
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
2.
|
JMC-402
|
Advertising
& Public Relations
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
3.
|
JMC-403
|
Editing in
Digital Media Art
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DCC
|
|
4.
|
JMC-404
|
A1: Feminism
and Gender Studies
A2:
Literature & Cinema
|
4
|
4
|
0
|
0
|
60
|
40
|
100
|
DEC
|
|
5.
|
JMC-405
|
Major
Project
|
|
|
|
|
|
|
200
|
SEC
|
|
Total Marks
|
600
|
|
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Course M.A.(Journalism and Mass Communication)
PART-I
(SEMESTER I
& II)
2016-2017
SESSION
Semester-I
Introduction to
Media & Communication (JMC-101)
Objective:
Make students conversant with various
models and theories of communication to help them improve the quality of their
communication by making effective use of media and emphasizing the need to pay
attention to all elements involved in the process for emphatic conveyance of
messages.
L T P I.A./Practical:
40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Communication: Meaning and
definition; Seven C’s of communication; Functions of Communication; Various
forms of communication: Intra-personal, Inter-personal, Group, Public, and Mass
communication; Types of Communication: Verbal and Non-verbal. Mass
communication: Concept and functions; Elements and characteristics of mass
communication; Media of mass communication; Elements of Communication Process;
Barriers in Communication.
Unit- 2: Communication Models: Definition and
origin; Types of Models ; Powerful, Moderate and Limited Effects Models ;
Models of Aristotle , Dance , Harold Laswell , Shanon and Weaver’s Model,
Theodore M. Newcomb’s Model, Osgood , Wilbur Schramm’s Model , George Gerbner ,
Westley and MacLean,Berlo Model, Gatekeeping .
Unit-3: Mass Communication Theories- Theories
that relate to relationship between mass communication and Society: Hypodermal
Needle theory, Individual Differences theory, Cognitive Dissonance theory,
Personal Influence Theory, One step flow theory, two step flow theory, Multi-
step flow theory.
Unit-4: Sociological Theories: Cultivation
Theory, Social Learning Theory, Agenda Setting Theory, Play Theory, Uses and
Gratification Theory and Dependency theory; Normative Theories: Authoritarian
Theory, Libertarian Theory, Social Responsibility Theory, Soviet Communist
Theory, Development Media Theory, Democratic Media Participant Theory, Mass
Society Theory, Political Economic Theory, Hegemony Theory and Culture and
Semiotic Theory.
Outcome:
1.
Students will be conversant
with the 7 Cs of effective communication.
2.
Students will be able to
identify various theories of communication.
3.
Assess the impact of media on society.
References:
1. The Process of Communication : D. Berlo
2. Mass Communication Theory: Denis McQuail
3. Theories of Mass Communication: De Fleur
and B. Rokeach
4. Communication Models: Denis McQuail
5. Mass Media Today: SubirGhosh
6. Media and Society: R.K. Ravindran
7. Text book of Mass Communication and Media:
Uma Joshi
8. Modern Communication Technologies: Y.K.
Dsouza
9. Mass Communication and Journalism in
India: D.S. Mehta, Allied Publishers Limited
10. Mass Communication in India: Keval J.
Kumar, Jaico Publishing House, Mumbai
Media Writing-I (JMC-102)
Objective:Make
students conversant with pattern, structure and elements of news writing and
editing.
L T P I.A./Practical: 40 Marks
4 0 0 Theory: 60 Marks
Time
Allowed: 3 Hours Max.
Marks: 100
Unit-1: Concept of
news; Definition of news, News values, The news story structure, 5 Ws and 1H,
The inverted pyramid pattern: Need and Usefulness, The essentials of news
writing, Importance of lead in a story and types of leads; Organization and
operations of the newsroom of a daily newspaper.
Unit-2: Qualities
and responsibilities of Sub-editor, chief Sub-editor and News editor
Principles of editing; Editing for
precision, accuracy, clarity, brevity, spelling, punctuation and grammatical
errors, Types of
editing; Sub-editing: meaning, purpose, traditional and modern techniques;
Difference between sub-editing and proof-reading
Editorial: meaning, significance, types,
structure, policy; Contents of editorial page and their significance; Letters
to the editor
Unit-3:
Definition and nature of Feature writing
Classification
and types of features: News features; personality sketches; biographical
sketches, obituaries; commemorative features; problem features; utility
features; hobby features; career features; lifestyle features; historical
features; personal experience features; philosophical features. Reviews: films,
books, the visual and performing arts. Photo features.
Unit-4:
Writing the feature: researching the idea, identifying potential markets,
developing a slant.
Organization:
theme statement, scratch outline, inverted pyramid approach, nut graph
andfive-box approach Composition: writing the title, lead and ending; ensuring
readability through incorporation of action, conciseness, sensory detailing,
literary devices, human interest, humour,illustrations, transition and focus; importance
of revising.
Outcome:
1.
Learn patterns and structure of news writing.
2.
Know the 5 Ws and 1H of effective information gathering and
writing.
3.
Understand the concept of news value to identify newsworthy
stories.
4.
Understand elements of feature
writing and learn the ropes of editing.
5.
Understand the roles and levels
of editorial staff in a news organization.
References
1.
News
Reporting and Editing: K.M. Srivastava Sterling Publishers, New Delhi.
2.
The
Professional Journalist: JohnHobenberg Oxford IEH Publishing Company, New
Delhi
3.
Professional
Journalism :VikasPublising House, Sahibabad, Ghaziabad.
4.
Functions
and areas of Journalism: Y.K.D. Souza
5.
The
Journalism Handbook: M.V. Kamath
6.
Handbook of
Journalism: AggarwalVirBala, Gupta V.S.
7.
Modern
Feature Writing: Dewelt Reddick, Harper, New York.
8.
Mass
Communication and Journalism in India:D.S. Mehta, Allied Publishers Ltd., New
Delhi
9.
The Art
& Craft of Feature Writing: William E. Blundell. Plume
10.
Evans, Harold, (1974), Editing & Design (Five Volumes)(William
Heinamann, London),
11.
Harold, E. Book one: New Man’s English
12.
Harold, E. Book Two: Handling Newspaper Text
13.
Harold, E. Book Three: News Headlines
14.
Harold, E. Book Four: Picture Editing
15.
Harold, E. Book Five: Newspaper Design.
History of Journalism (JMC-103)
Objective: Discuss the influence of wars on press,
industrialization, colonialism, evolution of journalism over the historical
timeline. Rise of nationalistic press and role of press as the fourth pillar of
democracy is to be discussed.
L T P
I.A./Practical: 40 Marks
4 0 0 Theory:
60 Marks
Time
Allowed: 3 Hours Max.
Marks: 100
Unit-1: British Press: 17th century: early
restrictions, Aeropagitica
18th century: Stamp Act, The Times of London
19th & 20th century: Influence of WWI and
WWII on the press, industrialization
Unit-2: American Press: Colonial newspapers
American Revolution (1765 –1783) Revolutionary role of press,
Party Press (1801- 1833): Dark Ages of
journalism
Penny Press (1833-1860); New York Sun, The
Tribune.
Civil War Journalism (1860- 1872): Age of
reconstruction and financial adjustment
New Journalism (1878): Joseph Pulitzer – New
York World,
W.R. Hearst - New York Journal (1890 – 1904)
Unit-3: Indian History: Introduction
The forerunners (1780 – 1818): Hicky and
Buckingham
Stage I (1818 – 1868): Early restrictions
Stage II (1869 – 1919): Rise of nationalist
press, Vernacular Press Act and other restrictions
Stage III (1919 - 1947): Assertive role of
press
Unit-4: Regional Press:
Stage I (1947-1975)
Growth of press in the Independent India
: 1st Press Commission
: 2nd Press Commission
: Press Council of India
Stage II (1975-date)
: Press during Emergency, Changing media
scene post- liberalization.
Media Organizations PIB, DAVP, PTI
Outcome:
1.
Students will be able to share
the pride in history of journalism and be inspired to adopt a role that aids
democracy, national integrity and international peace.
2.
They will understand the
significant role of press in national development and as leaders of public
opinion in political affairs.
References:
1.
Journalism in India:
Parthasarthy, R.
2.
Mass Communication &
Journalism in India : Mehta, D.S.
3.
A History of the Tribune:
Ananda, Parkash
4.
Mass Communication in India:
Kumar, Kewal, J.
5.
Modern History of Indian Press:
SumitGhosh
6.
Basu,
Durgada, (1982),The Law of the Press in India, Prentice-Hall, New Delhi.
7.
Karkhanis,
Sharad, (1981), Indian Politics & Role of the Press, Vikas Publishers, New
Delhi.
8.
Kubre,
Sidney, (1970),Foundations of American Journalism, Greenwood Press, Conn.
9.
Mankekar,
D.R., (1973),The Press versus the Govt. Indian Book Co, New Delhi.
10.
Natarajan,
J, (1955)History of Indian Journalism, Publications Division, I & B Min.
11.
KC Sharma,
& JN Sharma,(2008), Journalism in India: History Growth Development , Oscar
Publications.
12.
ShakuntalaRao,
(2009),Globalization of Indian Journalism. Journalism Studies, Routledge
Development Communication (JMC-104)
Objective:Learn
the meaning of sociology, cultural and discuss the origin of various social
institutions. To discuss various models of development communication.
Understand the role of mass media in bringing about social, behavioural change
and national development. Learn the role of various international
organizations.Discuss
selected approaches to communication planning for policy development.
L T P
I.A./Practical: 40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Sociology: Definition, Nature and
scope; Basic concepts: Culture (Meaning, characteristics, maternal and non-
maternal culture, cultural lag) Groups: Definition, characteristics,
types-primary and secondary; in-group and out-group; references group)
Socialization (Meaning, process and agencies) Society; (Definition,
characteristics, Types); Social Institutions: Concept; Marriage (definition and
types); Family (definition and functions); Kinship (meaning and functions)
Unit- 2: Cultural Context of Development,
Modernisation Models of Development Communication, Diffusion of Innovations,
Dependency/ Structuralist Models, Alternative approaches to Development,
Revival of Modernisation Models, ICT, Internet and Mobile Telephony for Development,
Broadcasting as Public Service, SITE, Kheda Communication Studies, Role of Mass
Media in National Development, the Media and Social Change.
Unit-3: International communication; history
of development schools; schools of development communication; Behavioural
Change Theory; Public Information Campaigns ;State sponsored PR campaigns ;
Field Publicity; rural radio broadcasts; Participatory Rural Communication
Appraisal (PRCA); UNDP;Role of UNICEF; World Bank; FAO and other international
bodies; Stakeholder Analysis; Critiques.
Unit-4: Risk communication; Development
Communication Policy Sciences; Gender Mainstreaming; Selected Approaches to
Communication Planning for Policy Development; Policy Life Cycle; Communication
for Development (C4D) and e-Agriculture; Information and communication
technologies for development (ICT4D); Global digital divide; New World
Information and Communication Order (NWICO or NWIO); MacBride Commission.
Outcome:
1.
Students shall be able to
understand the relevance of various social institutions and learn to tap the
efficacy of media in bringing behavioural change.
2.
Will be able to understand the
aspects of communication for development including life-cycle of policy
development.
References:
1.
Bottomore,
T.B. 1972, Sociology: A Guide to Problems & Literature, Bombay: Geprge
Allen &
Unwin
Unwin
2.
Gisbert,
J. 1993, Fundamentals of Sociology, Bombay: Orient Longman
3.
Harlambos,
M. 1998, Sociology: Themes & Perspectives, New Delhi : Oxford University,
Press
4.
Ahuja,
Ram: Social Problems in India, Rawat Publications, Jaipur, 1979
5.
J.C. Johri:
Principles of Political Science, Sterling Publishers, New Delhi
6.
A.C. Kapoor : Principles of Political Science, S.
Chand & Company, New Delhi
7.
David Easton : The Political System, Scientific Book
Agency, Calcutta
LAB
(JMC-105)
L T P End
Semester: 100
0 0 20 IA:
50
Credit: 10
L 1-3: Objective: Conduct communication exercise to assess the verity and relevance
of various models of communication. To introduce the students to basics of
feature/article writing.
Outcome:
1. Students will be able to adopt the best
language practices.
2. Understand the importance of correct
body language.
3. Students will be able to develop models
based on their environment and find solutions to remove noise from the channel.
4. Each student will have written an
article on Community Development.
5. Students will be able to set agenda for
a hypothetical electoral campaign.
L4-6: Objective:Work on a newspaper or a tabloid. Write Different kinds of stories
and give headlines. Come out as a class project.
Outcome:
1.
Students will learn to write
news stories and give apt headlines.
2.
The class will have been able
to create/ produce a tabloid/newsletter out of their collective efforts.
L 7-10: Objective: Teach how to make effective presentations and
conduct case studies.
Outcome:
1.
Presentations describing
history of journalism in India and the World.
2.
Case Studies conducted by the
students will reveal the editorial policies of the chosen newspaper under
study.
Minor
Project (JMC-106)
MM: 50
Objective:Discuss some popular comic strips and work of some poplar
cartoonists. Understand how caricature and humour can help political
commentary.
Outcome:
1.
Come out
with a comic strip with thrust on social issue.
2.
Develop a
PSA on different social issues and awareness programmes.
Semester-II
Photography and Visual Communication (JMC-201)
Objective:Discuss
the four visual communication routes, principles of photography, anglesof
vision, genres of photography and the principles of photo composition.
L T P I.A./Practical:
40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Four Visual Communication routes –
graphic communication, illustration, film and animation and photography;
theoretical exploration; techniques; digital photography; photography as visual
tool; creative practice
Unit-2: Principles of Photography;
Understanding the structure and working of a professional camera; Major types
of camera--Point and shoot, Compact or Auto-focus, Polaroid, Traditional SLR
still professional camera; Types of Camera lenses--Normal, Wide, Tele, Zoom,
Fish-Eye.
Unit-3: Angle of Vision; Focal lengths of
various lenses and their use in photography. Sources of Light-Natural and
Artificial; Technique and skill of using various light sources and elements to
create special effects; Depth of Field and Depth of focus; Relationship between
shutter speed, film speed and aperture for different genres of photography.
Unit-4: Principles of photo
composition--Focal point, Rule of thirds, Straight and Converging Lines,
Diagonal and S-shaped compositions, Repetition and Rhythm, Moving towards the
centre; Cropping and Editing. Text vs Photograph; Essentials of a press
photograph; Qualities of a good photojournalist, Caption Writing; Photo
Feature: meaning, characteristics and importance.
Outcome:
1.
Students will
learn to make use of photography as a visual tool.
2.
Learn the
techniques of digital photography.
3.
Adopt
photography as a creative practice equipped with understanding of angle of
vision, focal length, aperture etc.
4.
Learn how to
write captions.
5.
Will have inculcated
the habits of a good photo journalist.
References:
1.
Digital
Photography: Tim O'Sullivan, Brian Dutton and Philip Rayner
2.
Creating
Digital Content: John Rice & Brian Mckernan
3.
Studying the
Media: David E.Reese, Mary E.Beadle, Alan R. Stephenson
4.
100 Ways to
Take Better Photographs: Tom Ang
5.
Advanced
Digital Photography: Katharina Grimme
Media Writing-II (JMC-202)
Objective:Inform
about sources of news copy; improve editing skills; learning nuances and
symbols of copy marking; understand preparing cut lines.Simultaneously, to
teach about graphic designing. Learn the vocabulary of design; importance of
grid system; application of design principles in print layout.
L T P I.A./Practical:
40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Sources of
news copy; editing different types of copy; rewriting ‘mofussil ‘copy
Headlines: significance
and functions, typographical patterns of writing headlines, Do’s and
Don’ts of
headline writing, headline schedule
Copy marking
and editing symbols, Significance of pictures: selection, editing and cropping
of
pictures,
writing cutlines.
Unit-2:Definition
and importance of Graphic design in communication and branding.
Elements of
Design: verbal, visual and white space.
Text as a
visual element: Design, structure and classification of type; Typographic
presentation: legibility and
appropriateness;
text-breakers – typographical devices such as multi-col leads, initial letters
(drop caps and rising caps), sub heads/crossheads/sideheads, pulled quotes,
bold paragraphs, italics.
Visual
elements: Illustrations - thumbnail graphics, dingbats, infographics,
photographs and images; rules &
borders -
column rules, cut offs, dashes & boxes.
Unit-3:
Vocabulary of design: Point, line, shape, texture, tone, colour, mass, motion,
space, scale
and
proportion. Principles of design: Balance and proportion, focus, contrast,
movement and rhythm,
harmony and
unity. Importance of a grid system; alignment, gridding, grouping
Science of
eye movement.
Unit-4:
Application of design principles in print layout: Based on balance:
symmetrical,
asymmetrical
and dissymmetrical layout; Based on contrast – static and dynamic layout;
Based on
form – regular and irregular layout
Types of
page makeup: vertical, horizontal, diagonal and quadrant, frame, brace,
circus/jazzy;
poster front page, signal & text front page.
Mechanics of
page makeup
Using
computer programs for designing
Outcome:
1.
Learn handling of newspaper
text.
2.
Learn newspaper designing.
3.
Learn picture editing.
References:
1.
Mintz, Patricia Barnes, (1981). A
Dictionary of Graphic Arts Terms. Van Norstand-
2.
Reinhold Co., New York.
3.
Sutton, Albert A., (1957), Design and
Make-up of the Newspaper (Prentice-Hall,
4.
New York).
5.
Binder, Kate, (1998), Teach yourself Quark XPress. Tech
Media, New Delhi.
6.
Busch, David D., (1997), Teach
yourselfPagemaker. BPB Publications.
7.
Davis, Bront, (1998), Teach yourself Photoshop. Hayden
Books.
TV & Video Production (JMC-203)
Objective:To
make the students familiar with working of a TV Studio. Help students learn the
handling of a video camera. Understand all aspects like scripting based on the demands
of the genre, lighting during camera operationsand ultimately, budgeting.
Introduce the debate between realism and reality in representations. Introduce
the students to types of documentary. Introducing students to capabilities of
high definition cameras.
L T P I.A./Practical:
40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Channel Structure and working , Working of a TV studio,
Packaging Design and Capsule, Working of video camera.
Unit- 2: Detailed Scripting of Different Genres, Concepts proposals
and Budget, Understanding the use of lighting for shooting on video format,
Exposure, Controlling and Altering light
Unit-3: Documentary debates on realism and Reality, Types of
documentary
Unit-4: Introduction to HD/HDV camera, Standard Definition and Hi
definition cameras, Advanced Camera techniques.
Outcome:
1.
Students will be able to handle
TV/Video production.
2.
Students will be able to
understand that all presentations are representations and also appreciate the
degrees of realism in the representations of reality.
3.
Students will be able to
optimally use high definition cameras.
References:
Bill Nicholas. Types of
Documentary
Media Laws & Media Ethics (JMC-204)
Objective:Make
students conversant with Press laws and ethics and principles for journalists.
Various other laws having implications for journalists are also discussed
including RTIs, IPRs and those pertaining to legal procedures. The debate of
freedom of expression and its limitations is introduced. The balance to be
struck between artistic expression, censorship and morality is discussed.
L T P
I.A./Practical: 40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1:Press laws: Defamation Act, Right to Information, Contempt of
Court, Official Secrets Act, Copy Right, Press Council: powers, practices and
procedures; Principles and ethics for journalists.
Unit- 2: Freedom of Expression (Article 19 (1) (a) and Article 19
(1)(2), Freedom of Expression and defamation-Libel and Slander, Media Trials,
Issue of privacy and surveillance in society
Unit-3: Intellectual property rights, legality and ethicality of
sting operations, ethical issues in social media, broadcasting bill, NBA
guidelines
Unit-4: Self regulation, media content debates on morality and
accountability: Taste, culture and taboo, censorship and media debates.
Outcome:
1.
Students shall be able to
regulate their writing according to cultural context.
2.
Students will learn to earn
credibility for their work by respecting copyrights and IPR regime.
3.
Students will learn to avoid
needless controversy by avoiding libel and slander and be competent to
understand that issues are greater than people.
References
1.
Thakurta, ParanjoyGuha, Media
Ethics, Oxford University Press, 2009
2.
Barry McDonald and Michelle
Petheran, Media Ethics, Mansell, 1998
3.
Austin Sarat, Where law meets
popular culture (Ed.), The University of Alabama Press. 2011
4.
VikramRaghvan, Communication
law in India, Lexis Nexis Publication, 2007
5.
IyerVenkat, Mass Media Laws And
Regulations in India- Published by AMIC, 2000
6.
William Mazzarella, Sensorium:
Cinema and The Open Edge of Mass Publicity
LAB (JMC-205)
L T P End
Semester: 100
0 0 20 IA:
50
Credit: 10
L1-3:
Objective:Carry out
different shooting exercises with students.
Outcome:
1.
The students
will undertake shooting exercises, submit and exhibit their photos as finished
products.
2.
Students
will compile and edit their work suggesting apt captions.
3.
Come out
with a printed booklet of student’s portfolios.
L4-7:
Objective: To teach design of a magazine- print or on-line; drafting of press
releases and preparing brochures.
Outcome:
Students will be able to design brochures and draft press
releases.
Come out with an online magazine.
Lab8-10: Objective:Guide the students to make a class project on
a topic and ask students to come out with a web log of the same while using all
the writing techniques: covering soft and hard news. Also, to make use of
videos and pictures as a part of the website.
Outcome:
1.
Students will collectively
accomplish a project covering hard and soft news over the semester.
2.
They will learn to incorporate
pictures and videos in a website and use this knowledge to create a website
with original work of their own.
3.
Students will launch a website
with quality content designed by them.
Minor Project (JMC-206):
MM:
50
Objective:
Make short exercises on news and make a short documentary.
Outcome:Students
will be able to produce a collective documentary on one chosen/ selected topic.
JMC-207(Mandatory Audit Course in Personality
Development & Soft Skills)
Objective:
To prompt introspection and motivate the
students to recognize their own strengths and work on their weaknesses; to
offer personality models for them to emulate or avoid; to help them inculcate
agreeable personality traits; introduce them to scenarios where they work in
teams, synergize efforts and take on leadership roles; build confidence for
better communication; sensitize the students to handle differences so they can
comfortably traverse heterogeneous landscapes offered in a multicultural
environment.
Personality Development & Soft Skills (MAC- )
L T P No.
of Credits: 0
IA:
25
3 0 0 Theory:
50 Marks
Time Allowed: 3 Hours Max.
Marks: 75
Syllabus
Unit-1: Understanding self: identity and
recognition; FFM; Big Five Personality Traits-OCEAN/CANOE model-Openness to
experience, Conscientiousness, Extraversion; Agreeableness, and Neuroticism- ‘vulnerability’ to
‘emotional stability’; sample items included under each category
–identification and recognition; SWOC/ SWOT model applied to individual self;
personality versus temperament and heritability; Maslow's needs hierarchy; ERG
theory; gender and cultural differences; four types of learning styles;
exercises in PD and stress management.
Unit-2: Introduction to Leadership;
Leadership Styles; Managers and Leaders; Stress Management ; Decision-making;
Team-building; Motivation; Personality development
tips; exercises in Leadership and Team
building; Group Think; Devil’s advocate; value of dissent;
Brainstorming; Sensitivity Training; entrepreneurship; Leadership and
Team-building exercises.
Unit-3: Communication;
importance; improving communication skills; Introduction to
Communication – Communication as a process – Communication as a concept –
Importance of Communication – Types of Communication – Effective Communication
- The ABCs of Communication – Model for Communication process – Communication
categories – Barriers to effective Communication.
Unit-4: Interpersonal Relations; Ego
states; Conflict management; formal communication; informal communication;
importance of proper body language; Case Study discussion of some influential
personalities; Preparing for interviews; Appraisal through Mock-interview;
Confidence-building; Debate; Group Discussion; Dialogue; Declamation; Creativity
and critical thinking.
Outcome:
1. The
student is familiar with his/her own strengths and weaknesses.
2. The
student learns to take on responsibility and motivated towards greater ability
for decision-making.
3. Students
learn to value differences, multiple perspectives and value of their own
opinions.
4. This
confidence helps the students to handle interpersonal communication well.
References:
Seema Sanghi and Stephen Robbins. Organizational
Behaviour. Pearson.
Effective Technical Communication, M
Ashraf Rizvi, Tata McGraw-Hill Education, 2005, 1259082512.
Lesikar. Basic Business Communication:
Skills For Empowering The Internet Generation. Tata McGraw-Hill Education,
01-Apr-2005
PART-II
(SEMESTER
III & IV)
2016-2017
SESSION
Semester-III
Communication Research & Methodology (JMC-301)
Objective: To discuss the objectives and
significance of research and details of research plan, alongwith research
methods; sampling, and scaling
techniques; data collection tools; discuss case study method; processing and
analysis of data; visual and graphical representation of data; hypothesis
testing and data analysis techniques, including statistical analysis.Discussing Measures of Central Tendency; of
Dispersion; of Asymmetry; of Relationship.
L T P I.A./Practical:
40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Meaning of Research, Objectives of
research, Types of Research, Significance of Research, Definition of Research
Problem, Research Design, Development of Research Plan, Sampling and Data
collection strategies: Types of data: primary and secondary.
Definition and importance of sampling.Types
of probability and non-probability sampling.
Unit-2: Measurement Scales, Important Scaling
techniques. Data collection tools: Observation, Questionnaire, Interview,
projective techniques, warranty cards, Distributor or store audits, Pantry
audits, consumer panels, use of mechanical devices. Case Study Method
Unit-3: Processing and Analysis of Data:
Processing Operations, Types of Analysis, Measures of Central Tendency,
Measures of Dispersion, Measures of Asymmetry, Measures of Relationship
Unit-4: Data Presentation and Analysis:
Graphic and tabular representation of data using Word Excel/SPSS. Levels of
Measurement.Reliability and validity.
Hypothesis testing – assumptions and
limitations. Using SPSS for elementary descriptive and inferential statistical
analysis.Report writing. Bibliography and Index
Outcome:
1.
Students will be able to devise
a cogent and coherent research plan.
2.
Learn using
SPSS for elementary descriptive and inferential statistical analysis.
3.
They will be able to select and
employ research method suitable to their chosen topic/field of study.
4.
They will be equipped with
known techniques of data interpretation and analysis.
5.
They shall be able to represent
the information gathered in visual and graphic formats.
References:
1.
Gupta,
Santosh. P, (1993), Research Methodologies and Statistical Techniques, Deep and
Deep Publishers, N.D.
2.
Yadava,
K.N.S and Yadava, Surender S., (1995), Statistical Analysis for Social
Scientists, Manak Publishers, N.D.
3.
Johnson,
Allan G., (1977), Social Statistics without Tears, McGraw Hill.
4.
Wimmer, R.
and Dominick, J., (1987), Mass Media Research Methods, Roger Wordsworth
Publishers, London.
5.
Lindlof,
Thomas R., (1994), Qualitative Communication Research Methods, Sage
Publications, N.D.
6.
Stempel, G.H
and Westley, B.R, (1989), Research Methods in Mass Communication, Prentice Hall
Inc. N.Y.
7.
Berger, Asa
A., (2000), Media and Communication Research Methods, Sage Publications, N.D.
8.
Wimmer, R.
and Dominick, J., (1987), Mass Media Research Methods, Roger Wordsworth
Publishers, London.
9.
Sharma, S.R,
(1996), Research in Mass Media, Radha Publications. N.D.
Media Writing-III (JMC-302)
Objective: Learning basics of writing for radio; different techniques to be
adopted in print writing and radio writing.Convey guidelines
for writing effective copy and teach how to write
advertising copy. Discuss the works of Claude Hopkins and David Ogilvy; learn the
importance of branding; Learn the ropes
of writing for the Web.
L T P I.A./Practical:
40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Basics for writing for Radio;
Difference between Print writing and Radio writing, Basics of TV
script writing, PR writing: do’s and dont’s of writing news releases; style and
structure of news release; mechanics of news releases.
Unit-2:
Advertising copy writing: Definition; objectives; concept & types of copy
format; concept of copy elements;
AIDA formula
& task assigned to each copy element; homework concept; USP; headlines and
types of headlines; weak and strong headlines; copy structure; guidelines for
writing effective copy.
Unit-3: Claude
Hopkins: Brief Introduction; Hopkins copy writing principles and
guidelines:
characteristics
of the copy writer; copy writer as communication skill; language content and
presentation
of advertising copy; copy formats and appeals to use; copy for me too
products;
importance of product name and product quality; advertising as salesmanship;
copy writing
as ‘telling the full story’ and ‘sharing information’; significance of data and
research;
need for habit creation.
David
Ogilvy: Brief Introduction; Ogilvy’s copy writing principles: concepts
of homework;
big idea;
pursuit of knowledge; brand positioning useful copy formats; guidelines for
writing
effective headlines and body copy; copy writing for magazines and direct mail;
importance
of brand names; research for copy writing; guidelines for producing effective
advertising
and for developing originality.
Unit-4: Writing for the Web: Telling the story with
multiple images, Similarities and differences in newspaper writing and web
writing, Importance of brevity and providing appropriate links, Importance
of subediting in online media, Headlines for web stories, Different types of
stories online such as print plus, clickable interactives, slide shows, audio
narratives, live chats, quizzes and surveys, animated stories, interactive
webcasts,Techniques of writing: The four boxes such as anecdote, cosmic
paragraph, middle and kicker, using quotes & interviews
Outcome:
1.
Learn the AIDA formula; USP
etc.
2.
Learn writing
effective copy.
3.
Students will emulate the models suggested in the works of iconic
advertisement creators.
4.
Be able to know the steps
involved in creation of an image and brand-building.
5.
Students will be able to orient
their creativity towards digital publishing and write specifically for web.
References:
1.
Hopkins Claude, (1990), My life in Advertising, Chicago: NTC
Publications.
2.
Hopkins Claude (1990), Scientific Advertising, Chicago: NTC
Publications.
3.
Ogilvy, David (1965), Confessions of Advertising Man, London:
Longmans.
4.
Ogilvy, David (1995), Ogilvy on Advertising, London: Drion
5.
Ogilvy, David (1997), An Autobiography.
6.
Higgins, Denis (1968), The art of writing Advertising:
conversations with the masters
7.
of the craft, New York: NTC Books.
8.
Valladares, June A (2000), The craft of copy writing, New Delhi:
Response Books.
9.
Ghosal, fubhash (2002), The making of advertising , New Delhi:
Macmillion India
10.
Ltd.
11.
Jefkins, Frank, (1977), Copywriting & its presentation.
International Textbook Co., London.
Media Governance &Management (JMC-303)
Objective:
To help students visualize the panorama of media world and its organization and
functioning. Convey the role of media in the age of globalization; Multimedia Journalism and its impact on the
world ; Broadcast Production and management.
L T P
I.A./Practical: 40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Multimedia Journalism; Broadcast
Production; Research Methods; Contemporary India and the World; Media
Management and Entrepreneurship
Unit-2:Different approaches to management;
Global Media Players; India’s Major Media Houses and their Holdings; Classification of newspapers; Important
aspects of newspaper industry in India; Small and Medium newspapers in India
and their constraints; Public Relations & Corporate; Management of Media
Organizations; Handling Twitter/Blogs
Unit-3: Media and Democracy: Beat Reporting,
Beats; Oral press briefing; Press conference; Meet the press; Interview--types,
purpose, technique; Press release; opinion poll and exit poll methods; opinion
leadership; Investigative Journalism:
sting operations; media control; censorship; propaganda; crisis reporting;
responsible reporting.
Unit-4:Role of Bureau chief; Qualities and
responsibilities of a reporter; News Agencies: Role and importance; Feature:
definition, meaning, importance, types; Difference between Article, Feature and
News feature. Hierarchical set-up of editorial wing in a newspaper; Role and
responsibilities of the editor, Deputy editor, Assistant editor and other
editorial staff; Role and responsibilities of News editor, Deputy news editor,
Chief-sub-editor & Sub-editors.
Outcome:
1.
Students will learn about the
major media houses.
2.
Learn the significance of Media Management and
Entrepreneurship.
3.
Students
will learn about the economics and political underpinnings of the media world.
4.
They will
understand the pragmatics of media operations in the global world.
References:
1.
KohliVanita
, (2003), The
Indian Media Business,
Sage.
2.
Bagdikian
Ben H, ( 2004), The
New Media Monopoly,.Beacon
Press.
3.
Redmond
James and Trager Robert, (2004), Balancing on the Wire: The Art of
Managing
Media Organizations,
2nd ed., Atomic Dog.
4.
Croteau
David and Hoynes, William (2001) The Business of Media, Pine Forge Press.
5.
Cranberg
Gilbert, Bezanson Randy, (2001), Taking Stock: Journalism and the
Publicly
Traded Newspaper, and
John Soloski Iowa State Press.Roberts Gene (2001), Leaving Readers Behind: The Age of Corporate
Newspapering,ed.
by University of Arkansas Press.
6.
Compaine
Benjamin M (2001), Who
Owns the Media?., et. al., (3rd
ed., KnowledgeIndustry).
7.
Brants, Kees and Voltm, Katrin
(ed) Political Communication in Postmodern Democracy: Challenging the Primacy
of Politics (Palgrave MacMillan: Basingstoke, Hampshire and New York, 2011),
Chapter 2.
8.
Chomsky, Noam (2004) Media
Control: The Spectacular Achievements of Propaganda; Vanguard Books, Lahore.
Chapters 1&2.
9.
Cleveland, Harlan (1986)
Government is Information (But Not Vice Versa) Public Administration Review,
Vol. 46, pp. 605-607.
10.
Curran, James (2011) Media and
Democracy, Routledge: London, Chapters 4 and 11.
11.
Graber, Doris A., Ed, (1990)
Media Power in Politics, Macmillan: New Delhi, Chapters 2:4, 3:1 and 3:3.
12.
Gouldner, Alvin W (2002) ―The Communication
Revolution: News, Public and Ideology‖; in Denis McQuail (ed) McQuail Reader; Sage,
Delhi.
13.
Louw, Eric (2010) The Media and
Political Process, Sage: New Delhi, Chapters 1& 2. 12. Mehta, Nalin (2008)
(ed) Television in India: Satellites, Politics and Cultural Change, Routledge:
London, Chapters 3 and 4.
14.
Price, Monroe (2002) Media and
Sovereignty; MIT Press, London. Chapter 1&3.
15.
Needham D, Anuradha and Rajan
S, Rajeswari (Ed.), (2007), The Crisis of Secularism in India, Delhi: Permanent
Black, pp. 208-238.
Elective: Performance Media & Cultural Studies (JMC-304
A1)
Objective: To
convey an understanding of various approaches to theatre; give a historical
overview of Western and Indian theatre; familiarize the students with various forms
and periods of performative art/theatre.
L T P
I.A./Practical: 40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Nature of the
performing genre, Performance: space, text, texture and context, historical understanding
of performance based communication; Perspectives on theatre and performance;
historical development of theatrical forms; Folk Traditions.
Unit- 2: Understanding various approaches to theatre, theatre as
communication; Historical overview of Western and Indian theatre; Form and
Periods: Classical, Contemmporary, Stylized and Naturalist; Workshop with
students
Unit-3: Theories of Drama: Stanislavsky, Brecht; Bharata;
performance appreciation, resistance to performance, performance ethnography,
performance and identity
Unit-4: Text and Performance: Theoretical Forms and Practices:
semiotics of performative spaces: proscenium architecture; amphitheatre;
open-air etc.; Voice, speech, gestures and techniques; floor exercises;
improvisation and characterization; Theatrical production: direction; costume;
lighting; backstage support; recording/archiving performance; interviewing
performers and data collection
Outcome:
1.
Students will be able to
identify the different genres of text and performance.
2.
They will be able to appreciate
the value of historical context in understanding text or performance.
3.
They will be familiar with
major folk traditions of Northern India.
4.
Students will learn to
categorize theatre as Classical, Contemporary, Stylized and Naturalist.
5.
Learn various theories of
drama.
6.
Understand the adaptation of
text to performance.
References:
1.
Raymond Williams, from ‘Forms,’
in Culture (London: Fontana. 1981), pp. 154-80.
2.
Stephen Greenblatt,
‘Introduction’ in Renaissance Self -Fashioning (Chicago: University of Chicago
Press, 1980), pp. 1-9.
3.
Alan Sinfield and Jonathan
Dollimore, ‘Foreword’ and ‘Introduction’ in Political Shakespeare. New Essays
in Cultural Materialism (Ithaca: Cornell, 1985), pp. vii-viii, 2·17. 29
4.
Roland Barthes, from
Mythologies (New York: Noonday Press. 1972): ‘The World of Wrestling: ‘Novels
and Children’, ‘Toys; ‘Striptease’, ‘Photography and Electoral Appeal’, ‘The
Lost Continent; Plastic; and ‘The Great Family of Man’; pp. 15-25,50- 5,84-7
and 91-102.
5.
Terry Eagleton, Literary
Theory: An Introduction. 2nd ed. (Oxford: Blackwell).
6.
Brecht Mother Courage & Her
Children and epic theatre
7.
Readings from
Bharata’sNatyashastra
Elective:Travel Writing and Documentary (JMC-304 A2)
Objective:Conveying
the significance of travel across history. The importance of travel to
colonization, imperialism ,globalization, orientalism and ethnography.
Moreover, to share the spirit of adventure and thrill on one hand and romance
on the other that finds expression in a variety of travelogues.
L T P
I.A./Practical: 40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Globalization and Travel: History
of Travel and Travel Writing: Itinerary, Silk route, Voyages of Discovery, brief on orientalism, voyages of discovery and
imperialism; Travel and religion
Unit-2: Orientalism and Travel: Orientalism and Post-
colonialism: Background, British Orientalsim; Eastern and Western perspectives;
Contents; Colonialism; Definition; Postcolonial identity; Characteristics; Critical
purpose; Notable theoreticians: Frantz Fanon; Edward Said; GayatriSpivak; R.
Siva Kumar; DipeshChakrabarty; Derek Gregory; Postcolonial nations and
diasporic identity.
Unit-3:
Travel Writing and Ethnography: History and meaning; Origins; Forms of ethnography;
Features; Forms of ethnography; Procedures for conducting ethnography;; Ethnography as method; Data collection methods; Evaluating ethnography; Challenges of ethnography; Ethics;
Examples of studies that can use an ethnographic approach;
Notable ethnographer
Unit-4: Travelogues; Content;
Format; Narration and style: ‘traventure’; Travel
photography, documentary and film: key figures and notable examples: Burton Holmes ;
André de la Varre ; James A. Fitzpatrick ;Carl Dudley ; Robert
Flaherty ; Eugene Castle; Bill Burrud; Edward M. Newman
Outcome:
1.
Students will learn about the
critical perspectives on travel and ethnography.
2.
Students will learn how travel
has shaped history.
3.
They will learn about methods
of ethnography.
4.
They will learn about
ethnography and its contribution to imperialist discourses like Orientalism.
5.
They will be able to create an
itinerary of their own and compose a travelogue.
References:
1.
Ibn Batuta: ‘The Court of
Muhammad bin Tughlaq’, Khuswant Singh’s City Improbable: Writings on Delhi,
Penguin Publisher Al Biruni: Chapter LXIII, LXIV, LXV, LXVI, in India by Al
Biruni, edited by Qeyamuddin Ahmad, National Book Trust of India
2.
William Dalrymple: City of
Dijnn (Prologue, Chapters I and II) Penguin Books Rahul Sankrityayan: From
Volga to Ganga (Translation by Victor Kierman) (Section I to Section II)
Pilgrims Publishing
3.
Susan Bassnett, ‘Travel Writing
and Gender’, in Cambridge Companion to Travel Writing, ed. Peter Hulme and Tim
Young (Cambridge: CUP,2002) pp, 225-241
4.
TabishKhair, ‘An Interview with
William Dalyrmple and Pankaj Mishra’ in Postcolonial Travel Writings: Critical
Explorations, ed. Justin D Edwards and Rune Graulund (New York: Palgrave
Macmillan, 2011), 173-184
5.
Casey Balton, ‘Narrating Self
and Other: A Historical View’, in Travel Writing: The Self and The Other
(Routledge, 2012), pp.1-29
6.
SachidanandaMohanty,
‘Introduction: Beyond the Imperial Eyes’ in Travel Writing and Empire (New
Delhi: Katha, 2004) pp. ix –xx.
7.
Franz Fanon, ‘The Negro and
Language’, in Black Skin, White Masks, tr. Charles Lam Markmann (London: Pluto
Press, 2008) pp. 8–27. 2.
8.
NgugiwaThiong’o, ‘The Language
of African Literature’, in Decolonising the Mind (London: James Curry, 1986)
chap. 1, sections 4–6. 3.
9.
Gabriel Garcia Marquez, the
Nobel Prize Acceptance Speech, in Gabriel Garcia Marquez: New Readings, ed.
Bernard McGuirk and Richard Cardwell (Cambridge: Cambridge University Press,
1987).
10.
Namwar Singh, ‘Decolonising the
Indian Mind’, tr. Harish Trivedi, Indian Literature, no. 151 (Sept./Oct. 1992).
2.
11.
Sujit Mukherjee, ‘A Link Literature
for India’, in Translation as Discovery (Hyderabad: Orient Longman, 1994) pp.
34–45. 4. G.N. Devy, ‘Introduction’, from After Amnesia in The G.N. Devy Reader
(New Delhi: Orient BlackSwan, 2009) pp. 1–5.
12.
Diaspora & hybridity.
London: Sage Publications. 3. “The New Empire within Britain,” in Rushdie, S.
(1991).
13.
Salman, Rushdie, Imaginary
Homelands. London: Granta Books.
14.
M. G. Vassanji The Book of
Secrets (Penguin, India)
15.
Rohinton Mistry A Fine Balance
(Alfred A Knopf)
Open Elective courses (JMC-305)
IA: 25 L T P
End Semester: 50 3 0 0
Total: 75 marks
Note: Objectives and Outcomes defined for a pool of subjects
separately.
LAB
(JMC-306)
L T P End
Semester: 100
0 0 20 IA:
50
Credit: 10
Objective:Objective:
To equip students to cover events related to science and technology. They
should be able to report about new discoveries, inventions and breakthroughs in
lucid terms for laymen and science enthusiasts. The students should be able to
create popularity for science through their features and articles. Their
reports should be able to convey the significance of science programmes and
even natural occurrences in simple and accessible language that is reader friendly.
Create a science magazine focusing on new discoveries, innovations and
regulations related to scientific transactions.
Outcome:
1. Students will be able to convey
knowledge about scientific principles in lucid terms.
2. Students will be able to describe
experimental apparatus and devices in clear terms.
3. Students shall be able to write
feature articles on science and technology.
4. They shall be able to create popular
interest in science.
5. They shall have compiled a science
magazine out of their original articles on the subject.
Minor
Project (JMC-307):
MM:
50 marks
Objective:
Guide and help students towards presenting a street theatre performance.
Identifying suitable topic and issue and using theatre as a mode of
communication and instrumental in behavioural change.
Outcome:
1.
Students will be able to use
folk performance strategies to create interest in their own modern street
theatre.
2.
A fusion or experimental
theatre may be created that builds upon a spectrum of styles.
Semester-IV
Introduction to Convergent Journalism (JMC-401)
Objective:Students
will learn about the functioning of cyber journalism and use of internet as a
research tool; learn about Computer Aided Reporting (CAR); History of radio and
electronic media; ICT; greater emphasis on skills in graphic designing and
photography.
L T P
I.A./Practical: 40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Cyber Journalism; E-Newspapers;
On-line Editions of Newspapers; Merits and demerits of Cyber Journalism over
traditional newspapers and magazines; Socio-economic impact of Cyber
journalism, Use of Internet for Mass Communication Research.
Unit- 2: Computer
Aided Reporting: History of CAR, Use of computers for news gathering, processing
and dissemination; Participatory journalism: Traditional and contemporary
meaning
Online
Journalism: Journalism in ‘real time’, Interactivity & democratizing
communication, vertical to horizontal.
Unit-3: Radio as a means of mass
communication; Brief history of Radio from early years to the present stage;
Print vs Electronic Media; Characteristics of Radio;Effects of Radio on
society. Public broadcasting and Private broadcasting systems in India; Radio
Broadcasting Systems--MW, SW, FM; Internet Radio; Satellite Radio; Community
Radio, syndication.
Unit-4: Information Communication
Technology(ICT); Digital journalism; hypertextuality; on-line journalism;
blogging; Local television; News jobs; Production jobs; On-line convergence;
Production team,VO, SOT, Tag, Electronic news-gathering (ENG) technique,
Electronic field production (EFP) ;non-linear editing system (NLE) ; recorded
or live television video production; Web Design and Development; Graphic
design; data visualization and infographic design; creating on-line
portfolios; Drawing Apps and Painting
Apps for Designers; Best Apps for Graphic Designers; Digital storytelling,
smartphone photography;
Outcome:
1.
Students will learn to use the
cyberspace for journalism.
2.
Use the internet to their
advantage and avoid pitfalls of information gathered from unreliable internet
sources.
3.
Tap on opportunities offered by
the boom in Information Communication Technologies(ICT).
References:
1.
Understanding
Mass Communications: Defleur / Dennis, Goyalsaab Publishers, New Delhi
Broadcasting in India: P.C. Chattergee, Sage Publication, New Delhi
2.
Broadcast
Journalism: Boyd Andrew, Focal Press, London
3.
News Writing
for Radio and T.V: K.M. Shrivastava, Sterling Publication New Delhi
4.
This is All
India Radio: P.C. Chattergee, Publication Division, New Delhi
5.
News
Writing: George A. Hough, Kanishka Publication, New Delhi
6.
Baczkowski Pablo J (2004), Digitising
the news: Innovation in online newspapers,MIT press.
7.
A Journalist's Guide to the
Internet: The Net as a reporting tool: Callahan Christopher.
8.
Writing for New Media: The
Essential Guide to Writing for Interactive Media, CDROM, and the Web: Andrew
Bonim.
9.
ABC of the Internet: Crumilish.
10.
Information Technology: Danis
P. Curtin.
11.
Illustrated World of Internet:
Anil Madan
12.
Ran Micheal,
James W Tankard, (2004), Writing for print and digital media withonline
learning centre and power web, McGraw Hill.
13.
Allen
Stuart, (2006), Online news, McGraw Hill.
14.
Callahan
Christopher, Leslie Jean Thorton, ( 2007), A journalists guide to internet,Longman.
15.
Wilkinson
Jeffrey S, August E Grant, Douglas Fisher (2008), Principles
ofConvergentjournalism, Oxford.
Advertising & Public Relations (JMC-402)
Objective:Give an introduction
to Advertising; compare the use of Print, Electronic and New media for
advertising; enumerate the functions of advertising; Guide the plans for advertising
and marketing mix; discuss advertising as a business; discuss theories of
advertising; familiarize the students with the tools of PR; discuss role of PR
in crisis handling and event management.
L T P
I.A./Practical: 40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Introduction to Advertising; Origin
and growth of advertising; Types of advertising; Print, Electronic and New
media of advertising. Functions of advertising; Advertising and marketing mix;
Advertising and PR, Advertising as a business; Origin & growth of
Ad-agencies; Various departments in an Ad-agency and their functions; Brief
introduction of top National and International Ad agencies.
Unit- 2: Theories of advertising: Motivation
theory, DAGMAR, hierarchy-of-effects; Aida. Consumer behavior; Advertising
appeals and objectives; Planning an ad-campaign, brand management; logo,
packaging , brand image , slogan , trademark ; Media selection; Writing for advertising; classification
of advertising: mediabased, objectives- based, area-based, selective &
primary demand, carrier & non-carrier, spiral of advertising.Concepts of
brand image and positioning. Advertising appeals: definition and kinds of
appeals.
Unit-3: Introduction to Public Relations:
Meaning and definition; Origin, and growth of PR; Functions and qualities of a
PR executive; PR Media relations; PR-Ad Agencies Relations.
PR, propaganda, lobbying and Publicity; PR in
government, private and public sectors; PR publics: Internal and external;
Customer relations, Employee relations; Stock holder relations and PR in
support of Sales; Guidelines for a PRO.
Unit-4: PR and its tools: House journal ,
annual reportsetc.; Writing for PR; Press Release, media kits, hand-outs,
backgrounders Rejoinders; Organizing media events ; Conferences ; Press briefs
and Meet the press. Basic understanding of Symmetrical and Asymmetrical
theories of PR: Definition; concepts and types. Event management and Crisis
management and other allied disciplines of PR.
Outcome:
1.
Students will know the survival
skills needed for the world of advertising and PR.
2.
They will know how to budget
ads.
3.
They will have the basic
knowhow on advertising start-ups.
4.
They may be able to establish
their own ad-agencies.
5.
Learn designing a logo,
trademark and slogan.
6.
Understand brand image and
position.
7.
Able to plan an ad-campaign.
8.
Employ PR Tools effectively to
create goodwill and convey a positive brand image.
9.
Employ PR for event management.
10.
Employ PR for handling crisis.
References:
1.
Advertising:
Wright, Winter, Zeigler
2.
Creative
Advertising: Moriarty, Sandra E.
3.
Advertising
Principles &Practice: Chunawala and Sethia, K.C.
4.
Advertising
Writing :Kaith, Hafer W., White Fordo E.
5.
The
Fundamentals of Advertising: Wilmshurst, John
6.
Mass
Communication in India: Kumar, Kewal J.
7.
Advertising
in the Mind of Consumer: Max Suther Land
8.
Principles
of Advertising: Monle Lee, Johnson, Viva Books Pvt. Ltd.
9.
Advertising
Management: DavidA.Parker,RajivBatra, Practice Hall M 97,Connaught Circus, New
Delhi.
10.
Reading in
Advertising: Bellur V.V. Himalaya Publishing Management House, Bombay.
11.
Reader in
Public Opinion & Mass Communication: Morris, Janowitz and Paul Hirsch
(ed.). Public Relations– A Scientific
Approach: Sahai, Baldeo.
12.
Handbook of
Public Relations in India: Mehta, D.S.
13.
Corporate
Public Relations: Balan K.R.
14.
Public
Relations Handbook: Dilenschneider, Robert L. and Forrestal, Dan J.
15.
Public Relations
Principles Cases and Problems: Moore, Frazier H., Kalupa, frank B
Editing in Digital Media Art (JMC-403)
Objective:Introduction
to modern editing- its terminology, theory and principles.Teach linear and
non-linear editing tools and techniques; introduction to FinalCut Studio; editing
sound and visuals.
L T P
I.A./Practical: 40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Introduction to Editing -bird’s-eye view of the modern
editing process and modern editing terminology, Theory of Editing, Principles of editing -
Various principles of Editing like Contrast, Parallelism, Symbolism,
Simultaneity & Leitmotif (Reiteration of theme). Several more principles
like Continuity, Making an edit invisible, Motivation for every edit,
Delivering a message, Bearing audio in mind, editing is creating, Control of
Overuse technique or Visual effects.
Unit-2:Linear Editing- History, Early technology, Introduction of
computerized systems, Peak usage,
Current usage, Non-Linear Editing- Basic Techniques and History, Linear
&Non linear tools ,Script Analysis by an Editor, Editing Terminology.
Unit-3: Introduction to Final Cut Studio, Styles of Cutting, Rules
of Non-linear Editing, Continuity,Parameters, Visualization,Editing News.
Unit-4: Editing Sound- Introduction, Early talkies, Mechanical
Editing, Digital Sound, Animation Sound Editing,Music Editing, Multitrack
Editing, Cutting on Beat off Beat, Basic Visual FX.
Outcome:
1.
Students will be conversant with
film editing and video editing.
2.
Students will learn to edit
sound and animation.
3.
Students will learn the use of
software for editing.
References:
1.
Editing Digital Video: The
Complete Creative and Technical Guide 1st Edition by Robert M. Goodman
2.
Editing Techniques with Final
Cut Pro (Paperback)by Michael Wohl
3.
Grammar of the Edit (Paperback)
by Roy Thompson (shelved 1 time as video-editing)
4.
The After Effects Illusionist:
All the Effects in One Complete Guide (Paperback) by Chad Perkins(shelved 1
time as video-editing)
5.
After Effects Apprentice
(Paperback) by Trish Meyer (shelved 1 time as video-editing)
6.
On Film Editing (Paperback) by
Edward Dmytryk(shelved 1 time as video-editing)
7.
Editing Digital Video: The
Complete Creative and Technical Guide (Digital Video and Audio) by Robert
Goodman(shelved 1 time as video-editing)
8.
Editing Digital Video: The
Complete Creative and Technical Guide (Digital Video and Audio) by Robert M.
GoodmanUnit-1:Basics of Video Editing
Elective:
Feminism and Gender Studies (JMC –404 A1)
Objective:Discuss
the origins and development of Feminist
Theory; feminist engagements with other ideologies and theories; Gender studies and psychoanalytic theory:
familiarize and sensitize students to existence of Third Gender; Queer Theory. Discuss the aesthetic and
performative aspects of feminism in form of Feminist culture; Architecture;
Visual arts; Literature; Music; Cinema and mainstream media and representation
of women.
L T P
I.A./Practical: 40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1:
Feminist Theory: First Wave, Second Wave and Third Wave feminism: feminist movement
in the western world, evolution till date, third world feminism.
Unit-2:
Movements and Ideologies: Political movements; Materialist ideologies; Black
and postcolonial ideologies; Social constructionist ideologies: Cultural
movements
Unit 3:Gender studies and psychoanalytic theory:
Third Gender; Queer Theory and Post-
feminism: History of Gender Studies; Post modern influence; Women’s Studies
Unit 4:
Media and feminism: Feminist culture; Architecture; Visual arts; Literature;
Music; Cinema and mainstream media and representation of women
Outcome:
1.
Students will learn about the performative aspects of feminism in form of
Feminist culture; Architecture; Visual arts; Literature; Music; Cinema
2.
Students will learn to make responsible and sensitive representation of
women.
3.
Students will adopt an inclusive approach to gender rather than exclude
the third gender.
4.
Their approach to scenarios will be politically correct and their use of
language will be parliamentary and decorous.
References:
1.
Judith Butler. Gender Trouble
2.
Elaine Showalter, ‘Introduction’. A Literature of Their Own: British
Women Novelists from Bronte to Lessing (1977).
3.
Juliet Mitchell, ‘Femininity, Narrative and Psychoanalysis’, in Modern
Criticism and Theory: A Reader, ed. David Lodge (London:Longman, 1988), pp.
426-30.
4.
Michele Barrett, ‘The Cultural Production of Gender’.
5.
LuceIrigaray, ‘When the Goods Get Together’ (from This SexWhich is Not
One), in New French Feminisms, eds. Elaine Marks and Isabelle de Courtivron
(New York: Schocken Books, 1981), pp.107-110.
6.
Mahasweta Devi ‘Draupadi’, in Gayatri Chakravarty Spivak, In Other Worlds, pp. 179-96.
7.
Virginia Woolf. Chapter 1 and selections from Chapter 3 of A Room of
One’s Own
8.
(New York : Harvest HGJ, 1957), pp. 3-24 and 48-59.
9.
Simone de Beauvoir, ‘Introduction’ in the The Second Sex in New French
Feminisms. eds.
10.
Sandra Gilbert and Susan Gubar, Chapter 2: ‘The Infected Sentence :
Women’s Authorship and the Anxiety of Influence’ from The Madwoman in the Attic
(Yale Univ. Press, 1979), pp. 45-92.
11.
Rassundari Debi Excerpts from Amar Jiban in Susie Tharu and K. Lalita,
ed., Women’s Writing in India (Delhi : Oxford, 1989), Vol. 1, pp. 191-202.
12.
PanditaRamabai Excerpts from Tharu and Lalita ed. Women’s Writing in
India vol. 1, pp. 247-53.
Elective: Literature and Cinema (JMC-404 A2)
Objective: students will learn about
zones where literature and cinema intersect: they will be made to work towards
adaptations; they will be made conversant with the aesthetics of literature and compulsions of cinematography. They
will be apprised of the various categories of cinema from mainstream to
ideological. They will learn the basics of Film theory including the ‘auteur
‘theory.
L T P
I.A./Practical: 40 Marks
4 0 0 Theory:
60 Marks
Time Allowed: 3 Hours Max.
Marks: 100
Unit-1: Literature and Cinema: adaptations; Aesthetics of literature and compulsions of cinematography; Theories
of Adaptation, Transformation and Transposition ; The ‘Two Ways of Seeing’ ;
Adaptation as Interpretation.
Unit-2: Mainstream Cinema: canons, gender issues; Regional Issues in
National Cinema: partition literature and documentary; Folklore
Representation in world cinema; Popular versus Art cinema
Unit-3: Ideological cinema: Identity politics, ideology and representation;
region , race, caste and gender in cinema ; postcolonial; war documentaries;
Marxist and socialist.
Unit-4: Film theory: auteur; Auteur Theory, author versus
auteur;film /text/work; perspectives;montage; film techniques; experimental
cinema; technology and cinema; film review and criticism.
Outcome:
1.
Students will be able to
intercept the film text.
2.
Students will be able to
differentiate popular from art cinema and employ suitable yardsticks while
writing their reviews.
3.
Students will learn how ideology
influences cinematic representations.
4.
Students will be able to use
the techniques of film narrative including montage and perspectives.
5.
Students will learn the basic
theories of film criticism.
6.
Students will be able to write
film reviews.
7.
Students will understand
References:
1.
James Monaco, ‘The language of
film: signs and syntax’, in How To Read a Film: The World of Movies, Media
& Multimedia (New York: OUP, 2009) chap. 3, pp. 170– 249. 2.
2.
William Shakespeare, Romeo and
Juliet, and its adaptations: Romeo & Juliet (1968; dir. Franco Zeffirelli,
Paramount); and Romeo + Juliet (1996; dir. Baz Luhrmann, 20th Century Fox).
3.
BapsiSidhwa, Ice Candy Man and
its adaptation Earth (1998; dir. Deepa Mehta, Cracking the Earth Films
Incorp.); and Amrita Pritam, Pinjar: The Skeleton and Other Stories, tr.
Khushwant Singh (New Delhi: Tara Press, 2009) and its adaptation: Pinjar (2003;
dir. C.P. Dwivedi, Lucky Star Entertainment).
4.
Ian Fleming, From Russia with
Love, and its adaptation: From Russia with Love (1963; dir. Terence Young, Eon
Productions).
5.
Linda Hutcheon, ‘On the Art of
Adaptation’, Daedalus, vol. 133, (2004).
6.
Thomas Leitch, ‘Adaptation
Studies at Crossroads’, Adaptation, 2008, vol. 1, no. 1, pp. 63–77.
7.
Poonam Trivedi, ‘Filmi
Shakespeare’, Litfilm Quarterly, vol. 35, issue 2, 2007. 22 22
8.
Tony Bennett and Janet
Woollacott, ‘Figures of Bond’, in Popular Fiction: Technology, Ideology,
Production, Reading, ed. Tony Bennet (London and New York: Routledge, 1990).
Major Project: Communication Research &
Methodology- II (405)
Max.
Marks: 200
Objective:Under the guidance of the supervisor to prepare a dissertation on
any subject chosen which lies in the domain of communication and media. In this
paper we have to come up with an outcome through research project building upon
the lessons learnt in the communication research and methodology paper that
would have already exposed them to the process of research.
Outcome:
After conducting guided research and following the methodology discussed, the
students will be able to produce a dissertation on their chosen subject in the
domain of media and communication. This product will have significant social or
market value.
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