7Cs of Communication

The ‘7 Cs of Communication’ are:

1.     Clear: The text should clearly state its purpose or objective.

2.     Concise: Besides, being crisp, the text should be comprehensive, that is, all-encompassing. It should convey the whole concept.

3.     Concrete: It should have examples that are definite and evoke images that aids understanding .It should appeal to the imagination and create an outline of the given object or subject.

4.     Correct: The information should be factually and grammatically correct. Even imaginative texts need to be correct in terms of grammar. This builds credibility and faith in the reader.

5.     Coherent: There should be a logical flow in the text and each part should adhere to the whole. It should follow the tempo of the organic whole.

6.     Complete: The text should have a perceptible beginning, middle and end. The text should not close abruptly. Solutions are expected at this stage, if the text emerged out of some issue or problem. Apart from giving necessary details, the action required from the reader should be stated.

7.     Courteous: The tone should be polite and never offend the reader or be distasteful and unpleasant. A quality critical essay never attacks individuals but offers a clear analysis of the situation or problem.

There are a few variations of the 7 Cs of Communication:

Credible – That which you can believe is 'credible'. Good grammar and definite information builds trust.

Creative – Fresh perspective on chronic issues or alternative ways to deal with existing problems always make the text creative and imaginative. Great examples and analogies aid comprehension and understanding; simplifying complex problems through illustrations from routines.